Want to have product-led growth and a platform so easy to use that it sells itself? Are you sales-driven but the product isn’t supporting your sales motion? Are you focused on large enterprise clients with complex onboarding needs? They all start in the same place: your product needs to make it easy to get an account, configure it the way your users want, and teach them how to use it quickly and efficiently. Getting there may require internal tools, wizards or walkthroughs, identity management or role-based access controls, or UI overhauls - and then you have to decide whether to build it yourself or buy a product that does it for you. Enterprise deals and professional services have the added bonus of considering deployments, rollouts, or live trainings.

At my last company, I took the account setup time from a few weeks to a few minutes. I’ve run customer onboarding and training for companies across SaaS, developer tools, and biotech, and I’ve partnered with solutions engineers, customer success teams, account managers, and more to make it all happen.